Jan-Mar ‘21 10 weeks
TEAM
Margaret Panoti
ROLE
UX Design
UI Design
Prototyping
Animation
TOOLS
Figma
Miro
Adobe AE
Design Prompt
Spotify transformed the way people listen to audio by allowing people to stream on demand. For D&AD’s New Bloods competition, particpants were challenged to create a feature within Spotify that helps people easily share their content and get people taling about it on their social feeds?
Design Challenge
Millions of people on Spotify have access to over 60 million tracks and great custom playlists. But 70% of Spotifiers would still rather trust their friends' suggestions over Spotify’s, and a lot of these suggestions are sneakily taken from the friend’s activity feed on Spotify desktop.
Design Solution
Spotify Zones introduces the friend’s activity feature to its mobile app and allows people to share songs of encouragement with friends through the app to help them get in the zone.
02 Research
Empathy Interviews
We interviewed loyal Spotify listeners to better understand how Spotify helps them discover and share music.
02 Research
Affinity Map
We grouped pain points to tackle and user delights to emphasize. With that, we discovered that Spotifiers use music to boost productivity while enjoying their favorite activities, and a lot of their friends share interests in the same activities.
03 Define
HMW Questions
We brainstormed a series of How Might We questions to help us frame a solution. This pushed us to redefine how Spotifiers share music with their friends.
03 Ideation
Spotify Zones
Spotify Zones introduces the friend’s activity feature to its mobile app and allows people to share songs of encouragement with friends through the app to help them get in the zone.
04 Solution
Friends Activity
View friend’s activity to see what they’re currently listening to in their zone. Add your zone by clicking on the top right plus icon.
Make Suggestion
Tap a friend’s zone to visit their profile and press make suggestion to send a song or playlist of encouragement.
View your Profile
Remove zone from the live activity feed, play or queue recently suggested songs from friends or browse songs and playlists from friends in the same zone.
Share on Socials
Not enough personalized suggestions from friends? Spotify Zones allows you to share your zone on social media directly from the app!
